Articles

What Is Matcha? Matcha is a form of green tea, but it is prepared and consumed in a distinctly different way. The word matcha literally means “powdered tea” in Japanese.... Read more...

Matcha and Health: What We Know, and What We Should Question

In recent years, matcha has been widely labeled a “superfood.” Articles and social media posts often credit it with everything from weight loss to detoxification and disease prevention. Some of... Read more...

How to Think About Ceremonial and Culinary Matcha

Ceremonial Grade vs Culinary Grade Matcha: A More Thoughtful Way to Understand Quality Outside of Japan, matcha is often divided into two broad categories: ceremonial grade and culinary grade. The... Read more...

Matcha, Caffeine, and a Different Way to Start the Day

Matcha, Caffeine, and a Different Way to Start the Day Monday mornings often begin the same way. The weekend fades, work resumes, and a familiar ritual takes over—brewing a cup... Read more...

5 Common Matcha Preparation Mistakes (and How to Avoid Them)

Matcha is a delicate ingredient. Unlike most teas, it is consumed in its entirety, which means how you handle it matters—from storage, to water temperature, to how it’s mixed. Expose... Read more...

When Matcha Stops Being Healthy

When Matcha Loses Its Way Matcha has earned a reputation as a mindful, balanced drink. Yet in many cafés today, it shows up as something entirely different—oversized cups filled with... Read more...

A Complete Guide to Japanese Hojicha

Although most Japanese green teas come from the same plant—Camellia sinensis—each style expresses its own distinct character.One of the most beloved and unconventional examples is Hojicha: a Japanese green tea... Read more...

How to Make a Hojicha Latte

If you’re looking for something different from your usual green tea—something softer, warmer, and less grassy—Hojicha is a tea worth discovering.What sets Hojicha apart is its toasted aroma, nutty sweetness,... Read more...

Enjoying Matcha Without Traditional Tools

Do You Really Need a Bamboo Whisk to Make Matcha? If you’re new to matcha, it’s natural to assume that a chasen, or bamboo whisk, is essential.Traditionally, it is—especially in... Read more...

How to Care for a Bamboo Matcha Whisk

Caring for Your Matcha Whisk — Why It Matters More Than You Think Many factors influence the taste of matcha—leaf quality, water temperature, and preparation technique among them.But one detail... Read more...

Why Kagoshima Matcha Deserves Your Attention

Kagoshima Tea — From Filler to Frontier For much of modern tea history, Kagoshima played a quiet, supporting role. Its teas were often used as “filler”—lower-cost leaves blended by large,... Read more...

Matcha in Japan: From Tea Ceremony to Everyday Enjoyment

Matcha in Japan: Tradition, Everyday Life, and Evolution It may not come as a surprise, but in Japan, matcha is enjoyed in many different ways. While the traditional tea ceremony... Read more...